Skip to main content

'The Office' series finale to air real-life Dunder Mifflin ad - New York Daily News



Quill Corporation via YouTubeIn the Quill.com commercial, everything that character touches turns into a Dunder Mifflin product.

"The Office" may be closing up shop, but the Dunder Mifflin paper brand is hoping to stay in business.

The sitcom's fictional paper product company became a real brand in 2011, thanks to a deal between NBC and Quill.com, a subsidiary of Staples Inc.

RELATED: 'THE OFFICE' ENDS UNLIKELY LONG RUN

Quill has since expanded Dunder Mifflin from a copy paper vendor into a powerhouse of pop cultural stationery products, hawking everything from markers to sticky notes with an "Office" twist.

NBC/Chris Haston/NBC'The Office' airs its final episode Thursday night on 'NBC.'

During Thursday's series finale, Dunder Mifflin will air a whimsical ad spot promoting the brand on NBC. But not every market will get to see the commercial on their TV set - only viewers in Scranton, Utica, Akron, Albany, and Syracuse, the five cities where the on-screen version of Dunder Mifflin has branches.

RELATED: 'OFFICE' FANS GIVE A BIG GOODBYE TO FAVORITE DESK SET

"Office" fans outside of those markets can glimpse the commercial on YouTube. In it, a roguish Dwight-like figure discovers that he has an adapted Midas touch: Everything he touches turns into Dunder Mifflin products.

Quill hopes that the ad will help propel the popularity of the brand even as the show that inspired it retires to syndication.

Quill Corporation via YouTubeA hulking Dwight-like character stars in the Dunder Mifflin ad.

RELATED: STEVE CARELL BACK FOR SERIES FINALE OF 'THE OFFICE:' REPORT

Quill's director of innovation, Paul Bessinger, is confident that the paper products can survive without the show.

"We want to remind people that, while first-run episodes may be ending, a growing list of thousands of companies continues to have a little bit of 'The Office' in their office," Bessinger said in a statement to The Syracuse Post-Standard.

meby@nydailynews.com

ON A MOBILE DEVICE? CLICK HERE

Source: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFnBP9_aOeItSFeAhDzb3mRxvovfQ&url=http://www.nydailynews.com/entertainment/tv-movies/real-dunder-mifflin-ad-air-office-article-1.1345987



Labels:

Comments

Post a Comment

Popular posts from this blog

New Pig PAK607 Low-Density Polyethylene Spill Pallet with Hinged Hardcover, 1500 lbs Load Room, 57" Width x 65-1/4" Height x 29" Depth, Black/White

Brand: New Pig ++ Low-density polyethylene (LDPE) construction with UV inhibitors resists UV rays, rust, wear and most chemicals ++ Black/white color ++ Ride out-passionate point prevents contaminants from inflowing storm water ++ Help hinges lock in place to keep cover up and out of the way while you load or unload ++ Economical "gull wing" hardcovers allow easy door while as long as confined storage space and liquid restriction New Pig low-density polyethylene spill pallet with hinged hardcover. Open the "gull wing" doors and load your drums surrounded by this economical enclosed pallet. Great for open-air drum storage space on a fiscal proclamation. Economical "gull wing" hardcovers allow easy door while as long as confined storage space and liquid restriction. Help hinges lock in place to keep cover up and out of the way while you load or unload. Ride out-passionate point prevents contaminants fro...
Post a Comment
Read more

Brand-New Features on the Facebook Phone - New Yorker (blog)

Automatic Transcription Services. The Facebook Phone will record and transcribe every call you make so that no verbal agreement, witty joke, or mention of a brand name is lost to time (or our databanks). Because what is a telephone conversation, really, but content creation between two people? And don�t worry, we will not sell this information to third parties: no company has raised nearly enough capital to purchase your most intimate confessions. Retina Screen. The Facebook Phone�s high-definition display is actually named for its retina-scanning capabilities. Not only can the screen identify its owner�no more fumbling with pesky passcodes!�but, by tracking your glance-to-answer ratio, Facebook can assess whose calls you�ve been screening the most. Alerts to the people you�ve been avoiding can be turned off in your settings. Voicemail-to-Wall-Post Synchronization. Users who have missed phone calls will be directed to their own Facebook profile, where they can see that they h...
Post a Comment
Read more

Denios K3303 All Steel 4 Drum Convey Spill Containment Pallets have welded fork guides. Four-way forklift access permits more flexibility of residency in the plant plus side and back parapet for superfluous wellbeing all through convey. Sump room 66 gallons, l

Brand: Denios Inc. ++ Completely transportable, even as loaded ++ Rugged all-welded construction Get the might and security of steel pro your drums. Gray-gauge welded sumps meet or exceed EPA 40 CFR 264.175 fit of laws. Easily removable galvanized steel grating. Durable, chemical-resistant close. Standard Pallets be inflicted with welded fork guides. Four-wa Go to Store
Post a Comment
Read more